The more communication technology we have, the less we actually communicate. It is both intriguing and disheartening to observe individuals together communicating with anyone but the person right in front of them. Mobile technology should complement, rather than replace, human interaction. One may witness the visible frustration when only one is preoccupied with their mobile device; the resentment is very obvious. This manner of interaction is reminiscent of television channel surfing where we do not care what is on, but rather “what else” is on. When will we recognise the most interesting “program” is the one we are already watching?