At one time, business promotion was through physical signage. Next came The Yellow Pages, websites, and now you must have a social media presence and be mobile-friendly. You are forced to differentiate and convince clients to spend their money with you. Unlike physical sign replacement, protection of your online presence is critical to success. When was the last time you checked the security of your social media presence? Promotion is important but one must not advertise the exposure of sensitive data. Use strong multi-factor authentication and review your privacy settings every time these sites and applications are updated and change.